Writers on the Wrong Side of the Road

 

Introducing Writers on the Wrong Side of the Road: These are the most dangerous rule-wreckers from Alternative-Read.com. We took away the rules and let them write whatever the hell they liked. Read the book to find out what we got. Pre-order Now

Editor: Sassy Brit created www.Alternative-Read.com, a writers group found on Yahoo which says ‘anything goes’ when it comes to writing and promoting authors and books. Readers will enjoy the group, because here the authors promote their writings and give excerpts, not to mention contests in which members of the group can win copies of all the great offerings. Sassy is spearheading the Writers on the Wrong Side of the Road project.

Editor: Clayton C. Bye is a business consultant and owner of Chase Enterprises. He has written many non-fiction books on business. One of his best books deals with how to start a business of your own and has the title BARE KNUCKLE MBA. He also offers training for various businesses, teaching them how to improve their operations and increase their profits. Under the imprint, Chase Enterprises Publishing, Clayton is producing and editing the Writers on the Wrong Side of the Road project, an anthology filled with short stories written by several authors from Alternative-Read.com.

For more of Clayton Bye's writing, visit his website or become a fan.

Turning Clicks Into Customers.

Let me share some honest, insider information with you...

About a year ago, I decided to sell books on the internet. Unique customer visits to my website will break the 100,000 mark this year. Of those 100,000 visitors, only 4,000 will go on to visit my secure, on-line store. And virtually no one is buying.

Up until this time, such things haven't bothered me: my main focus was to increase visibility on the internet (which I have done) and offer prospective customers a place they could visit to preview my products.

Today, when I looked at the numbers provided above, I decided something must change. If I were to compare internet buying to mail-out numbers, the industry tells me I should expect approximately the same results. Well, mail-outs generate 1-2% sales, on a consistent basis. I haven't sold a single book through my on-line store this year, and sales made as a result of visits to either website or online-store are definitely not in the 80-2,000 book range.

What's going on? Frankly, I have no idea. My prices are as good as you'll find in any store. My products are of excellent quality. I've accumulated some terrific reviews. Shipping & Handling are free in Canada and the US. I've even tried 2 for 1 sales: no luck. And, this is a big one, my books have traditionally sold well through channels other than the internet.

So, here's today's effort: Any book you buy from my Online Store now comes with a Money-Back, Satisfaction Guarantee.

Finally, if you have any ideas or insights to share, I would gladly look/listen.

Clayton Bye
September, 24, 2010


For more of Clayton Bye's writing, visit his website or become a fan.